According to HubSpot’s State of Inbound report, 26 percent of teams say their biggest marketing challenge is identifying the right tools for their needs. I’m surprised that number isn’t higher. As a serial freelancer, I’ve worked with a lot of different teams (and experienced a lot of different marketing stacks) and I must say, the […]
Slack is no longer the shiny new toy that everyone loves. In fact, if you’re a remote worker, it may even be making you sweat. Either because the app is eerily similar to punching a clock… “Not posting status updates like ‘Going on a lunch run’ or ‘Good morning’ was freeing. It feels a little […]
You know what really bothers me? Celebrity websites. They suck, and they absolutely shouldn’t. For one, many feature homepage sliders, as if no one has updated the site since the 90s. Others blast music before the site even loads, as if people want audio to autoplay on websites. Some, like The Weeknds, do this annoying […]
Unless you’ll be the only person writing posts for your blog, you’ll need a handful of good freelance writers. I recommend outsourcing writing to multiple freelancers as opposed to hiring one in-house writer because: You’ll get more high-quality content faster. You’ll never be without content, in case a writer gets sick or misses a deadline. […]
Pre-PS: Here’s a G-Docs worksheet you can make a copy of to figure out what you should blog about. It’s ungated. You’re welcome. =) Everyone and their mothers are trying to make money blogging these days. In 2015, 28.3 million Internet users updated a blog at least once per month, and by 2020, the number of […]
My fellow content marketers will likely disagree with what I’m about to type, and it may very well be contrary to what you’ve heard, but… Content marketing is not necessarily a long-term strategy, in the sense that you can see results in a obscenely short amount of time. I know this for a fact, because […]
In the past week alone, I’ve had three prospects tell me they need my help with distribution. The thing is they don’t need my help… with distribution. They need my help with content. But… we’re publishing consistently… But… we don’t have a lot of resources… But… our posts are long… But… our content is good… […]
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